Our story
Named after
B Rae.
braev is named after the founder's daughter — her first initial, B, and her middle name, Rae. A college athlete grinding through early practices, late labs and everything in between on the road to med school.
She showed up on the days she didn't feel like it. That's the whole idea — the reason the brand exists, and the definition printed across the back of every hoodie.
We're building this from zero, in public — alongside athletes who live by the same standard: keep showing up.
be braev
braev (verb) /brayv/
to show up on the days you don't feel like it.









